The highlight reel

Client: Multiple
Work: Varied

The Foundation for Fresno Unified Students

Brand Storytelling | Data Visualization | Strategic Communications

Developed annual report creative direction and data visualization strategy, translating complex education metrics into compelling visual narratives that increased stakeholder engagement and donor understanding.

OK Produce

Copywriting | Creative Direction | Agricultural Marketing

Developed advertising copy and creative direction for agricultural brand, translating product features into customer benefits for B2B and retail markets.

Madera County

Account Management | Campaign Strategy | Go-to-Market Execution

Served as account manager and executive producer for multichannel recruitment campaign. Developed campaign creative and go-to-market strategy, procured customer testimonials, and led multimedia content production across digital and traditional channels.

Wathen Castanos Homes

Brand Strategy | Customer Analysis | Real Estate Marketing

Brand strategy, customer analysis, and competitive positioning for real estate developer. Designed logos for housing developments, analyzed target customer segments, and developed differentiated positioning in competitive market.

Brandman University

Account Management | Campaign Strategy | Video Production 

Served as account manager and executive producer for multichannel recruitment campaign. Developed campaign creative and go-to-market strategy, procured customer testimonials, and led multimedia content production across digital and traditional channels.

13 Prime Steak

Brand Development | Competitive Analysis | Creative Direction

Led competitive restaurant analysis and brand extension strategy, designing menu systems, gift cards, and promotional materials that elevated brand positioning in upscale dining market.

Oreion Motors

Product Marketing | Creative Production | Visual Storytelling

Created composite product imagery and visual storytelling for Reeper Sport launch, developing marketing assets that showcased product features and lifestyle positioning.