Brand Storytelling | Data Visualization | Strategic Communications Developed annual report creative direction and data visualization strategy, translating complex education metrics into compelling visual narratives that increased stakeholder engagement and donor understanding.
Brand Development | Competitive Analysis | Creative Direction Led competitive restaurant analysis and brand extension strategy, designing menu systems, gift cards, and promotional materials that elevated brand positioning in upscale dining market.
Account Management | Campaign Strategy | Go-to-Market Execution Served as account manager and executive producer for multichannel recruitment campaign. Developed campaign creative and go-to-market strategy, procured customer testimonials, and led multimedia content production across digital and traditional channels.
Account Management | Campaign Strategy | Go-to-Market Execution Served as account manager and executive producer for multichannel recruitment campaign. Developed campaign creative and go-to-market strategy, procured customer testimonials, and led multimedia content production across digital and traditional channels.
Marketing Leadership | Cross-Functional Collaboration | Brand Operations Marketing leadership, team management, and strategic brand operations. Led 5-person team managing brand consistency, cross-functional campaigns, vendor coordination, and partnership with Operations and Sales. Built marketing systems ensuring alignment across all customer touchpoints.
Copywriting | Creative Direction | Agricultural Marketing Developed advertising copy and creative direction for agricultural brand, translating product features into customer benefits for B2B and retail markets.
Product Marketing | Creative Production | Visual Storytelling Created composite product imagery and visual storytelling for Reeper Sport launch, developing marketing assets that showcased product features and lifestyle positioning.
Brand Strategy | Customer Analysis | Real Estate Marketing Brand strategy, customer analysis, and competitive positioning for real estate developer. Designed logos for housing developments, analyzed target customer segments, and developed differentiated positioning in competitive market.
Brand Development | Strategic Positioning | Nonprofit Marketing Created complete brand strategy, positioning framework, and strategic storytelling for nonprofit organization, establishing mission-driven narrative that resonated with donors and community stakeholders.
Brand Strategy | Go-to-Market Strategy | Value Proposition Development Brand strategy, positioning, and go-to-market development for tech education nonprofit. Created value proposition, strategic storytelling, and GTM framework that increased program awareness and drove student enrollment.